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| Author: | |
| Title: | Research currents (!Market research profession) *Philip Morris *Kraft General Foods |
| Journal: | Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 1 |
| Index terms: | MARKETING RESEARCH MARKET STRUCTURE BRAND NAMES MERGERS |
| Language: | eng |
| Abstract: |
SCIMA