search query: @indexterm brand names / total: 212
reference: 154 / 212
Author: | |
Title: | Research currents (!Market research profession) *Philip Morris *Kraft General Foods |
Journal: | Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 1 |
Index terms: | MARKETING RESEARCH MARKET STRUCTURE BRAND NAMES MERGERS |
Language: | eng |
Abstract: |
SCIMA