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| Author: | Hood, P. |
| Title: | How Budgen stepped above the price war. !Budgen and Co. Ltd. |
| Journal: | Marketing
1979 : SEP, p. 81-82, 84 |
| Index terms: | RETAILING SALES PROMOTION BRAND NAMES FOOD INDUSTRY PRICE CUTTING |
| Language: | eng |
| Abstract: |
SCIMA