search query: @indexterm brand names / total: 212
reference: 152 / 212
Author: | Meyers-Levy, J. |
Title: | The influence of a brand name's association set size and world frequency on brand memory. |
Journal: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 197-207 |
Index terms: | CONSUMER RESEARCH BRAND NAMES PSYCHOLOGY |
Language: | eng |
Abstract: |
SCIMA