search query: @indexterm brand names / total: 212
reference: 151 / 212
Author: | Diller, H. Gaitanides, M. |
Title: | Vertriebsorganisation und handelsorientieres Marketing. |
Journal: | Zeitschrift für Betriebswirtschaft
1989 : JUN, VOL. 59:6, p. 589-608 |
Index terms: | TRADE BRAND NAMES DISTRIBUTION CONSUMER GOODS MANAGEMENT ACCOUNTING RETAILING |
Language: | ger |
Abstract: |
SCIMA