search query: @indexterm Brand names / total: 212
reference: 145 / 212
| Author: | Janiszewski, C. |
| Title: | The influence of print advertisement organization on affect toward a brand name |
| Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 53-65 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA