search query: @indexterm brand names / total: 212
reference: 145 / 212
Author: | Janiszewski, C. |
Title: | The influence of print advertisement organization on affect toward a brand name |
Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 53-65 |
Index terms: | ADVERTISING ADVERTISING RESEARCH BRAND NAMES |
Language: | eng |
Abstract: |
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