search query: @indexterm Brand names / total: 212
reference: 142 / 212
| Author: | King, A. M. Cook, J. |
| Title: | Brand names : the invisible assets - brand names remain alive and well ...and should be recognized. |
| Journal: | Management Accounting (New York)
1990 : NOV, VOL. 72:5, p. 41-45 |
| Index terms: | BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA