search query: @indexterm brand names / total: 212
reference: 142 / 212
Author: | King, A. M. Cook, J. |
Title: | Brand names : the invisible assets - brand names remain alive and well ...and should be recognized. |
Journal: | Management Accounting (New York)
1990 : NOV, VOL. 72:5, p. 41-45 |
Index terms: | BRAND NAMES |
Language: | eng |
Abstract: |
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