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| Author: | Sullivan, M. |
| Title: | Measuring image spillovers in umbrella-branded products. |
| Journal: | Journal of Business
1990 : JUL, VOL. 63:3, p. 309-329 |
| Index terms: | BRAND NAMES DEMAND CARS METHODOLOGY EMPIRICAL RESEARCH MEASUREMENT |
| Language: | eng |
| Abstract: |
SCIMA