search query: @indexterm brand names / total: 212
reference: 139 / 212
Author: | Kare-Silver, M. de |
Title: | Brand flakes (!Packaged goods) |
Journal: | Management Today
1990 : NOV, p. 119-120,122 |
Index terms: | BRAND NAMES MARKETING |
Language: | eng |
Abstract: |
SCIMA