search query: @indexterm brand names / total: 212
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| Author: | Cegarra, J.-J. |
| Title: | L'identite nominale du produit. |
| Journal: | Revue Francaise de Gestion
1991 : JUN-AUG, 84, p. 5-18 |
| Index terms: | BRAND NAMES PRODUCT IMAGE PRODUCT DIFFERENTIATION |
| Language: | fre |
| Abstract: |
SCIMA