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Author: | Fang, Yan |
Title: | Future development of China's market of refrigerator (original in Chinese) |
Journal: | China Market (c)
1996 : 12, p.48-49 |
Index terms: | CONSUMER DURABLES MARKET FORECASTING CHINA CONSUMER MARKETS |
Language: | chi |
Abstract: | At present supply of refrigerator exceeds demand, Demand for refrigerator is on the way to rising steadily; prices being stable. The market is dominated mainly by big and small refrigerators. Urban residents' purchase of their first set and second one as renewal consumption coexists, with a widening gap between different grades. They are becoming more popular in rural areas. In the future, domestic famed brands will meet strong competition from abroad. It can be predicted that refrigerator manufactures of famed brands will become more mature and powerful in the course of competition with more access to world markets. |
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