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| Author: | Hultink, E. Thölke, J. Robben, H. |
| Title: | Retailers' adoption decision of new consumer durables |
| Journal: | Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p.483-490 |
| Index terms: | Consumer durables New products Retailing |
| Language: | eng |
| Abstract: | The present study focuses on the dimensions that influenced the new product adoption decision by retailers of consumer durables by exploring the relative importance of adoption criteria across seven product categories. |
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