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| Author: | Brucks, M. |
| Title: | Price and brand name as indicators of quality dimensions for customer durables |
| Journal: | Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 359-374 |
| Index terms: | PRICES BRAND NAMES CONSUMER DURABLES |
| Language: | eng |
| Abstract: | Delivering quality products requires an understanding of the critical dimensions and cues that consumers use to judge quality. To that end, this article addresses two fundamental research issues. Using a qualitative study, the authors first develop a generalizable typology of quality dimensions for durable goods that includes ease of use, veratility, durability, serviceability, performance, and prestige. |
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