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| Author: | |
| Title: | Large kitchen appliances in Sweden |
| Journal: | Market Research Europe
2002 : JAN, VOL. 34, p. 29-68 |
| Index terms: | MARKET RESEARCH MARKETING CONSUMER DURABLES SWEDEN EUROPE |
| Language: | eng |
| Abstract: | This report analyses the market for Large Kitchen Appliances in Sweden. For the purposes of the study, the market has been divided into the following five sectors: 1) Refrigeration appliances; 2) Home laundry appliances 3) Dishwashers; 4) Large cooking appliances; 5) Microwaves. The market is measured in terms of retail sales. Retail sales of large kitchen appliances include both replacement sales and new sales i.e. re-purchase of the same product and first time buyer sales. Retail sales also include sales of fitted appliances through fitted-kitchen sales and sales to the building industry for installation in new housing units. Sales to industrial and foodservice users are excluded, in addition to second-hand sales. |
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