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| Author: | |
| Title: | The Italian market for large kitchen appliances |
| Journal: | Market Research Europe
2001 : DEC, VOL. 33, p. 141-174 |
| Index terms: | MARKET RESEARCH MARKETING CONSUMER DURABLES ITALY EUROPE |
| Language: | eng |
| Abstract: | This report analyses the market for large kitchen appliances in Italy. For the purposes of the study, the market has been divided into the following five sectors: refrigeration appliances; home laundry appliances; dishwashers; large cooking appliances; microwaves. The market is measured in terms of retail sales. Retail sales of large kitchen appliances include both replacement sales (ie re-purchases of the same product) and new sales (ie first time buyer sales). Retail sales also include sales of fitted appliances through fitted-kitchen sales and sales to the building industry for installation in new housing units. Sales to industrial and foodservice users are excluded, in addition to second-hand sales. |
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