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| Author: | Koschat, M. A. (et al.) |
| Title: | Newsvendors tackle the newsvendor problem |
| Journal: | Interfaces
2003 : MAY-JUN, VOL. 33:3, p. 72-84 |
| Index terms: | Mass communication Communications industry Periodicals Distribution |
| Language: | eng |
| Abstract: | In 1998, the retail sales and marketing division of Time Inc. reviewed its newsstand distribution principles and procedures for its magazines. This review, affected the three major distribution decisions: the evaluation of each magazine's national print order, the wholesaler allotment procedure, and the store distribution process. |
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