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| Author: | Hede, A. Stokes, R. |
| Title: | Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism |
| Journal: | Journal of Travel & Tourism Marketing
2009 : OCT-NOV, VOL. 26:7 p. 656-669 |
| Index terms: | networks network analysis tourist industry stakeholders Australia |
| Language: | eng |
| Abstract: | The article investigates farmers' markets, a new tourism event that is gaining popularity all over the world. The focus is on network of stakeholders, which is explored through a qualitative analysis of an Australian farmers' market. The findings suggest that the farmers' markets should strategically develop an effective and appropriate stakeholder network to facilitate organizational longevity and tourism sustainability. |
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