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| Author: | Tyagi, R.K. |
| Title: | Pricing patterns as outcomes of product positions |
| Journal: | Journal of Business
1999 : JAN, VOL 72:1, p. 135 - 157 |
| Index terms: | Pricing Prices Positioning Duopoly |
| Language: | eng |
| Abstract: | Pricing policy and product positioning are examined on a duopolistic market. Results show that the firms use Stackelberg pricing and that the positioning first mover acts as the price leader. |
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