search query: @indexterm positioning / total: 214
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| Author: | |
| Title: | Trazar el mapa del liderazgo de mercado. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : SEP-OCT, 34, p.28-33 |
| Index terms: | ADVERTISING CAMPAIGNS POSITIONING LEADERSHIP COMPETITIVE ADVANTAGE |
| Language: | spa |
| Abstract: |
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