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| Author: | Hadjincola, G. |
| Title: | Product positioning and pricing under production cost |
| Journal: | Decision Sciences
1999 : SUMMER, VOL. 30:3, p. 849-864 |
| Index terms: | MANAGEMENT POSITIONING PRODUCTS |
| Language: | eng |
| Abstract: | A framework in a competitive environment is proposed that incorporates production cost and economies of scale in the problem of positioning a product for a market segment. The model facilitates the existence of a Nash equilibrium in prices and product positions. As such, firms can simultaneously choose prices and product positions for the segment. This result improves the traditional theory on equilibria points in prices and product positions where firms choose their product positions first and then set their prices. |
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