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| Author: | Rafii, F. Kampas, P.J. |
| Title: | How to identify your enemies before they destroy you |
| Journal: | Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123 |
| Index terms: | Marketing Positioning Entry conditions Innovation Strategic management Competitive advantage Decision making Case studies USA |
| Freeterms: | Market entry |
| Language: | eng |
| Abstract: | When trying to anticipate competitive threats, managers often have trouble distinguishing signal from noise. This tool can help. Included are test cases and/or information on Sony vs. Microsoft, Dell vs. Compaq, and Intel. |
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