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| Author: | Fontanari, M. Kern, A. |
| Title: | The "comparative analysis of spas" - an instrument for the re-positioning of spas in the context of competition in spa- and health tourism |
| Journal: | Tourism review
2003 : VOL. 58:3, p. 20-28 |
| Index terms: | health marketing positioning product development strategy tourism |
| Language: | eng |
| Abstract: | This article examines how providers of health tourism services, particularly medicinal baths and spas, can position themselves among their competitors. The authors study how they should be presented on the market at the level of tourist destinations or countries in order to differ from other spa destinations. A comparative analysis of spas is performed which takes into account the needs of the market and specific design of offers and the attractiveness of locations. |
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