search query: @indexterm GROUP DECISION MAKING / total: 214
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| Author: | Arora, N. |
| Title: | Estimating joint preference: a sub-sampling approach |
| Journal: | International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 409-418 |
| Index terms: | group decision making sampling surveys |
| Freeterms: | data imputation |
| Language: | eng |
| Abstract: | The paper discusses individual and joint preferences. Individual preference is easily measured, but joint preference in expensive to obtain. A sub-sampling approach is done that uses MCMC and data imputation techniques to estimate individual and joint preference. The approach works well when joint data are collected from 25 % of the sample. |
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