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| Author: | Baum, H.M. |
| Title: | White-collar quality comes of age. |
| Journal: | Journal of Business Strategy
1990 : MAR/APR, VOL. 11:2, p. 34-37 |
| Index terms: | QUALITY OF WORKING LIFE PERFORMANCE MEASUREMENT WHITE COLLAR WORKERS USA |
| Language: | eng |
| Abstract: | Campbell USA's quality measurement program reaches beyond the manufacturing area to focus on the administrative and marketing side of the corporation. Job descriptions, promotions, pay, and bonuses for all 24,000 domestic employees will be tied to the results of this new program. At Campbell, the idea of quality, as a measure of how well ethics are embodied in actions, extends far beyond product into the entire sphere of doing business. |
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