search query: @indexterm COMPARATIVE RESEARCH / total: 215
reference: 98 / 215
| Author: | Rominski, D. |
| Title: | Internet oder Print?: Intermedia-Vergleich. |
| Journal: | Absatzwirtschaft
1999 : MAR, p. 98-100, 102-103 |
| Index terms: | ADVERTISING MEDIA PLANNING INTERNET GROUPS COMPARATIVE RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA