search query: @indexterm COMPARATIVE RESEARCH / total: 215
reference: 79 / 215
| Author: | Matthyssens, P. Pauwels, P. |
| Title: | Uncovering international market-exit processes: a comparative case study |
| Journal: | Psychology & Marketing
2000 : AUG, VOL. 17:8, p. 697-719 |
| Index terms: | Strategy Decision making Comparative research |
| Language: | eng |
| Abstract: | The exploratory comparative case sstudy is considered a starting point towsrd middle-range theory building on the psychological phenomena and proceses that underlie and drive market-exit decision making and implementation. |
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