search query: @indexterm COMPARATIVE RESEARCH / total: 215
reference: 73 / 215
| Author: | Kucuk, S.U. Arslan, M. |
| Title: | A cross cultural comparison of consumers' acceptance of the web marketing facilities |
| Journal: | Journal of Euromarketing
2000 : VOL. 9:3, p. 27-43 |
| Index terms: | COMPARATIVE RESEARCH CULTURE INTERNET MARKETING DENMARK TURKEY UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article examines attitudes toward Acceptance of Web Marketing Facilities (AWMF) in Britain, Denmark and Turkey to compare cross-cultural differences. This study was inspired by Fred Davis' Technology Acceptance Model (TAM). The TAM's components have been adapted to Web Marketing Facilities (WMF), and components of usefulness, ease of use, attitude and intention of WMF have been constructed and detailed in order to show main differences in these countries' AWMF. |
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