search query: @indexterm COMPARATIVE RESEARCH / total: 215
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| Author: | Zain, M. Richardson, S. Adam, M. N. K. |
| Title: | The Implementation of Innovation by a Multinational Operating in Two Different Environments: A Comparative Study |
| Journal: | Creativity and innovation management
2002 : JUN, VOL. 11:2, p. 98-106 |
| Index terms: | INNOVATION MULTINATIONAL COMPANIES ENVIRONMENT COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: | The aim of the paper is to examine the innovation initiatives and processes followed by TV subsidiaries of a German multinational company operating in Europe and Asia and compare the innovativeness of their operations in these two locations. The study examining the innovation processes followed by the two subsidiary firms operating in Germany and Malaysia, the actual problems faced by them, the critical success factors involved in the implementation, and the work climates of the firms. Interestingly, it was found that both firms followed similar innovation processes. Nevertheless, different types of problems and critical success factors were applicable to both firms. |
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