search query: @indexterm AUCTIONS / total: 215
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| Author: | Yang, S. Heck, E. van |
| Title: | The impact of multi-access technologies on consumer electronic auctions: A comparison of markets in China and the Netherlands |
| Journal: | European Management Journal
2009 : FEB, VOL. 27:1, p. 47-63 |
| Index terms: | electronic commerce auctions markets consumers Netherlands emerging markets China |
| Language: | eng |
| Abstract: | A study of the pervasive impact of multi-access technologies (hereafter as: m-a-t/s.), i.e. the Internet, wireless data etc. on consumer electronic auctions (here as: c-el-as.) was performed in the Dutch market. In this paper, the analytic generalizability of the research findings is extended through a replication study in the emerging markets of China. By comparing the empirical research findings, there is found no significant difference in the impacts of m-a-ts. on c-el-as. within dissimilar contexts. The argument of the use of more sophisticated m-a-ts. having positive effects on the maturity level of exchange processes and stakeholders interactions in c-el-as. is affirmed, thereby leading to an increase in the expected auctions' success. |
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