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| Author: | Kamakura, W. A. Moon, S. |
| Title: | Quality-adjusted price comparison of non-homogeneous products across Internet retailers |
| Journal: | International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 189-196 |
| Index terms: | pricing information internet electronic commerce comparative research |
| Language: | eng |
| Abstract: | The article examines the efficiency of internet retailing prices and the interaction between the retailer and consumer. A stochastic-frontier hedonic-price regression model is employed to disclose the theoretically lowest price for a product, taking into account its characteristics. The ratio between the products lowest price and its market price indicates price efficiency. The framework offered in this paper enables comparison between internet retailers and provides them a tool for understanding the competitiveness of their offered prices. The framework is applied among three major internet travel agencies to illustrate its function. |
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