search query: @indexterm COMPARATIVE RESEARCH / total: 215
reference: 213 / 215
Author: | Swiners, J. L. |
Title: | La publicite comparative, une ecole de rigueur publicitaire. |
Journal: | Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 83-94 |
Index terms: | ADVERTISING COMPARATIVE RESEARCH |
Language: | fre |
Abstract: |
SCIMA