search query: @indexterm SOCIAL ENVIRONMENT / total: 216
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| Author: | Sparkman, R. M. Jr. Locander, W. B. |
| Title: | Attribution theory and advertising effectiveness. |
| Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 219-224 |
| Index terms: | SOCIAL ENVIRONMENT ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR MARKET RESEARCH PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA