search query: @indexterm SOCIAL ENVIRONMENT / total: 216
reference: 198 / 216
Author: | Sparkman, R. M. Jr. Locander, W. B. |
Title: | Attribution theory and advertising effectiveness. |
Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 219-224 |
Index terms: | SOCIAL ENVIRONMENT ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR MARKET RESEARCH PSYCHOLOGY |
Language: | eng |
Abstract: |
SCIMA