search query: @indexterm SOCIAL ENVIRONMENT / total: 216
reference: 68 / 216
Author: | Sabel, H. |
Title: | Wie Marketing antworten sollte: Umfeldveränderungen. |
Journal: | Absatzwirtschaft
1996 : JUL, p. 38-40, 42, 44 |
Index terms: | MARKETING STRATEGY SOCIAL ENVIRONMENT CHANGE CONSUMER EXPECTATIONS PRODUCT SOURCING |
Language: | ger |
Abstract: |
SCIMA