search query: @indexterm SOCIAL ENVIRONMENT / total: 216
reference: 146 / 216
| Author: | Molina, N. |
| Title: | Le marketing social = Social marketing : a necessary tool for the survival of compagnies. |
| Journal: | Revue Francaise de Gestion
1984 : JAN-FEB, 44, p. 130-132 |
| Index terms: | SOCIAL MARKETING QUALITY CIRCLES ORGANIZATIONAL BEHAVIOUR SOCIAL ENVIRONMENT COMPETITIVENESS PRODUCTION COSTS |
| Language: | fre |
| Abstract: |
SCIMA