search query: @indexterm SOCIAL ENVIRONMENT / total: 216
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| Author: | Barach, J. A. |
| Title: | Applying marketing principles to social causes. |
| Journal: | Business Horizons
1984 : JUL/AUG, VOL. 27:4, p. 65-69 |
| Index terms: | MARKETING CONCEPT SOCIAL ENVIRONMENT |
| Language: | eng |
| Abstract: |
SCIMA