search query: @indexterm SOCIAL ENVIRONMENT / total: 216
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| Author: | Pollay, R. W. |
| Title: | The distorted mirror : reflections on the unintended consequences of advertising. |
| Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 18-36 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH SOCIAL ENVIRONMENT |
| Language: | eng |
| Abstract: |
SCIMA