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| Author: | Li, S. (et al.) |
| Title: | Corporate social responsibility in emerging markets: The importance of the governance environment |
| Journal: | Management International Review
2010 : VOL. 50:5, p. 635-654 |
| Index terms: | corporate responsibility social responsibility business communication corporate governance executives management emerging markets |
| Freeterms: | CSR BRIC |
| Language: | eng |
| Abstract: | This study examines how country-level, industry-level, and firm-level factors affect the extent of corporate communications about CSR in Brazil, Russia, India, and China (BRIC). Especially, using data from the 105 largest MNCs in BRIC, explored are CSR motives, processes, and stakeholder issues discussed in corporate communications. At the country level, based on a newly developed governance environment (here as: gov-env.) framework differentiating btw. rule-based and relation-based governance, the study reveals that a country's gov-env. is the key driving force behinds CSR communications intensity. It is shown that firms communicating more CSR tend to be larger firms in the manufacturing industry in more rule-based societies. These firms also tend to have stronger corporate governance as measured by a high proportion of outside board directors and a separation of the roles of the chairman and the CEO. |
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