search query: @indexterm International trade / total: 2170
reference: 871 / 2170
| Author: | Kraar, L. |
| Title: | Korea goes for quality |
| Journal: | Fortune
1994 : APR 18, VOL. 129:8, p. 34-38 |
| Index terms: | QUALITY KOREA, SOUTH INTERNATIONAL TRADE |
| Language: | eng |
| Abstract: | Get ready for a fresh wave of exports. By changing their whole culture, the Koreans are trying to accomplish what the Japanese did a generation ago. After a long and highly succesful run making cheap jogging shoes and consumer electronics, South Korea's giant conglomerates, or chaebol, have collided with the realities of the Nineties. |
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