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| Author: | Darby, R. |
| Title: | Developing the Euro-manager: managing a multicultural environment |
| Journal: | European Business Review
1995 : VOL. 95:1, p. 13-15 |
| Index terms: | EUROPE INTERNATIONAL TRADE MANAGERS |
| Language: | eng |
| Abstract: | No Euro-manager can survive and function effectively without first understanding the subtleties and complexities of managing in a multicultural environment. It is fundamental that Euro-managers are able to identify, negotiate and mediate within the cross-cultural milieu known as the international marketplace. The traditional model of the "expatriate" manager, chosen by organizations primarily for functional expertise, has limited value. |
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