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| Author: | Jiang, Qinyun |
| Title: | The international competition facing Chinese enterprises and their business and marketing on world market (original in Chinese) |
| Journal: | Economic Management (c)
1996 : 10, p.39-41 |
| Index terms: | COMPETITION COMPANIES INTERNATIONAL TRADE CHINA |
| Language: | chi |
| Abstract: | Generally-speaking, the competition of business and marketing on the world market means skill competition, strategic competition and mentality competition. At present, what the Chinese enterprises need to do are 1. to form the idea of CI-guided business and marketing to ensure that they participate in the world competition at a high starting point, 2. to initiate "strategic revolution" for enterprises' business and marketing, 3. to accelerate the implementation of "brand-name product" project, 4. to encourage the innovative business and marketing to raise enterprises' skill level of business and marketing. |
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