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| Author: | Zong, Qingsheng |
| Title: | Foreign economic and trade enterprises should embark on the road of global business operation (original in Chinese) |
| Journal: | International Economic Cooperation (c)
1997 : 8, p.24 |
| Index terms: | INTERNATIONAL TRADE MANAGEMENT CHINA |
| Language: | chi |
| Abstract: | Global business operation is the strategic choice of large-sized foreign economic and trade enterprises. The key to it is to first bring into play the advantage of the existing resources and then seek and conduct optimised resource allocation world-wide with the world market as the target in a bid to form the products and service with strongest competitiveness and market them at the time of greatest demand for them. The measures to implement it are as follows: The information function of companies, market survey, contact and co-operation within companies should be strengthened. Besides, the headquarters of companies must conduct overall organisation and operation with regard to the important business. |
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