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| Author: | Abraha, D. Kaynak, E. |
| Title: | Foreign market entry in transitional environment: the case of Swedish firms in Poland |
| Journal: | Journal of International Selling and Sales Management
2004 : SPRING, VOL. 10:1, p. 29-51 |
| Index terms: | INTERNATIONAL TRADE Market entry Transition economies Eastern Europe Poland Sweden |
| Language: | eng |
| Abstract: | This article examines two Swedish companies' foreign market entry in an advanced developing Eastern European economy on the basis of the Uppsala School's Network Approach. According to the network approach, foreign market entry is defined as the whole process by which a company enters into foreign markets over an extended period of time and not only the characteristics of the entry decision and modes of entry. |
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