search query: @journal_id 794 / total: 218
reference: 202 / 218
| Author: | Kellaris, J. Boyle, B. Dahlstrom, R. |
| Title: | Framing and situational ethics |
| Journal: | Marketing Letters
1994 : JAN, VOL. 5:1, p. 69-75 |
| Index terms: | MARKETING ETHICS RESEARCH |
| Language: | eng |
| Abstract: | Prospect theory suggests a number of subjective biases to which human judgment is prone (such as framing effect). Economic consequences of such biases have received ample attention; however, potentially important ethical implications have been neglected. The authors conducted an experiment in which 81 M.B.A. students were asked to choose between two courses of action, one less ethical than alternative. Printed scenarios varied the framing of the choice problems. |
SCIMA