search query: @journal_id 794 / total: 218
reference: 184 / 218
| Author: | Ben-Akiva, M. |
| Title: | Combining revealed and stated preferences data |
| Journal: | Marketing Letters
1994 : OCT, VOL. 5:4, p. 335-350 |
| Index terms: | ESTIMATION CONSUMER BEHAVIOUR MODELS |
| Language: | eng |
| Abstract: | The objective is to develop a unifying framework for the incorporation of different types of survey data in individual choice models. The authors describe statistical methodologies that combine multiple sources of data in the estimation of individual choice models and summarize the current state of the art of data combination methods that have been used with market research data. A discussion of the issues and directions for the further research conclude the paper. |
SCIMA