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| Author: | Winer, R. |
| Title: | When worlds collide: the implication of panel data-based choice models for consumer behavior in sequential choice problems |
| Journal: | Marketing Letters
1994 : OCT, VOL. 5:4, p. 383-394 |
| Index terms: | PANEL DATA CONSUMER BEHAVIOUR MODELS |
| Language: | eng |
| Abstract: | Panel data, both diary and scanner, have been analyzed by marketing scientists for over thirty years. One of the important uses of panel data is to better understand consumer behavior by developing and testing hypotheses using the revealed preference data rather than experimental data that uses only self-reported behavior or behavior in a simulated choice environment. The purpose of this paper is to suggest areas of research where panel data can be used to better understand the underlying behavior of the panel members. |
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