search query: @journal_id 794 / total: 218
reference: 179 / 218
| Author: | Boulding, W. |
| Title: | Understanding managers' strategic decision-making process |
| Journal: | Marketing Letters
1994 : OCT, VOL. 5:4, p. 413-426 |
| Index terms: | DECISION MAKING STRATEGY MANAGERS |
| Language: | eng |
| Abstract: | The goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. The authors start by distinguishing strategic managerial decision making from other choices. Next, they propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making. |
SCIMA