search query: @journal_id 794 / total: 218
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| Author: | Clark, B. H. Montgomery, D. B. |
| Title: | Perceiving competitive reactions : the value af accuracy (and Paranoia) |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 115-129 |
| Index terms: | COMPETITION DECISION MAKING PERCEPTION STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA