search query: @journal_id 794 / total: 218
reference: 154 / 218
Author: | Mullins, J. W. Walker, O. C. Jr. |
Title: | Competency, prior performance, opportunity framing, and competitive response : Exploring some behavioral decision theory perspectives. |
Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 147-162 |
Index terms: | COMPETITION DECISION MAKING MANAGEMENT STRATEGY |
Language: | eng |
Abstract: |
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